The Girl Effect

Posted 15 December 2008

So much animation on the web is gratuitous, underwhelming, and just plain unconvincing in terms of telling a story. Here’s a piece of very simply animation that brilliantly tells a very important story. It’s a great illustration of how simplicity beats visual polish and high production values when you have a great story and a fantastic sense of storytelling.

(For a higher-resolution version, see girleffect.org.)

This was produced by The Nike Foundation to spread the word about its efforts. It’s nice to see all those sneaker-selling skills and profits being put to a higher use.